PRAXIS II Marketing Education Exam (5561)

This exam is designed for individuals who like teach marketing at the middle and high school level. You will be given two hours to complete his 120 multiple-choice exam. The test can be broken down into eight sections:
Marketing Education Programs – 17 Questions
General Business Principles – 17 Questions
Information Management and Planning – 17 Questions
Channel Management – 12 Questions
Pricing – 14 Questions
Product/Service Management – 14 Questions
Promotion – 17 Questions
Personal Selling – 12 Questions

Marketing Education Programs
This section of the exam will assess your knowledge of program perspectives, including program development and evaluation, school-based enterprises, and career and technical education;student/professional organizations and their role in marketing education programs. This section also covers cooperative education programs, including characteristics, legal issues, operations, and on-the-job responsibilities of employees and employers. Finally, this section includes questions about professional development, including job-seeking skills, career planning, and career advancement activities.

General Business Principles
This section of the exam will assess your knowledge of economics and finance, including supply and demand, economic systems, and financial resource management. It will also include questions about business law, including business ownership and legal regulations. Furthermore, this exam will test you about management and communication, including
human resource management, information management, interpersonal communication, operations, and strategic management.

Information Management and Planning
This section of the exam will assess your knowledge of market research, including data collection methods and data interpretation. It will also include questions about segmentation and strategic planning, including types of analysis and marketing plan creation.

Channel Management
This section of the exam will assess your knowledge of channel structure/relationship, physical distribution strategies, and logistics.

Pricing
This section of the exam will assess your knowledge of the role of pricing, pricing strategies, and pricing mathematics which includes markup, markdown, and discount.

Product/Service Management
This section of the exam will assess your knowledge of product life cycle, product development, product-mix strategies, product positioning, and branding.

Promotion
This section of the exam will assess your knowledge of the role of promotion, advertising, public relations, sales promotion, and current trends in promotion.

Praxis II Marketing Education Practice Questions